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Korean skincare has always been an industry standard. Whoo korean skincare +Hydrating Foam Cleanser: Actually one of my most favorite cleansers from Whoo, along with sum37 Bright Award Powder Enzyme Wash, Whoo's Cheongidan (which we will get to later) and Sulwhasoo's Timetreasure Foam (my love, my HG, my #1)
History of whoo cream
(Main and featured image: The History of Whoo) The History of Whoo Bichup Ja Yoon Cream, anti-aging anti-wrinkle K-Beauty THE HISTORY OF WHOO
Sunwear
The story behind the name is quite interesting. ‘Sum’ means breathe in Korean, and 37 degrees is the optimal temperature for fermentation and aging, as well as the normal human body temp. The reference to fermentation reveals the philosophy and trade secret behind Su:m37: use of naturally fermented ingredients to strengthen and improve the skin. Editor’s Picks Give your eyes the luminous, light-reflective look!
History of whoo skincare
At Whoo, every detail is carefully and meticulously deliberated to ensure beauty standards worthy of empresses. For instance, the graceful strokes in the brand’s logo was designed by Master Yangjun Park to symbolise the haegeum, a traditional Korean string instrument commonly used for musical balance in a wind ensemble. This evokes how Whoo’s products promote balance in the skin. The History of Whoo Korean Cosmetics Gongjinhyang Mi Luxury Pink (Red, 6 g) Cheongidan Hwahyun Radiant Rejuvenating Lotion 25ml
